Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service. You can connect with customers via multi-channels. Amazon Pinpoint email, voice, push notification, and SMS channels offers deliverability and scale to reach hundreds of millions of customers around the globe.

Amazon Pinpoint is easy to set up, easy to use, and is flexible for all marketing communication scenarios. Segment your campaign audience for the right customer and personalize your messages with the right content. Delivery and campaign metrics in Amazon Pinpoint measure the success of your communications.

Marketers and business users can orchestrate and run campaigns by using the webbased experience. They can also create multi-step campaigns with journeys by using a drag-and-drop, no-code experience in the Amazon Pinpoint console. Developers and system integrators can use the Amazon Pinpoint REST API or AWS SDKs for message sending. Developers can also create custom channels in Amazon Pinpoint.


  • Get started quickly with just a few clicks. Amazon Pinpoint is flexible for marketing, bulk or transactional communication use cases.
  • Segment and personalize your messages to have a better impact, engage and delight your customers.
  • Measure your efficiency from message delivery results to campaign data like opens and clicks, use metrics to understand the success of your communications
  • Scale securely with the experts because Amazon has relationships with the top email providers, telecoms, and spam advisories to
    ensure the highest customer delivery rates

Use Cases

Marketing messages

Promote your products and services with basic or personalized messages, including special offers, newsletters, and other engaging content.

Transcactional messages

Send immediate, trigger-based customer communications from your application to customers, such as purchase confirmations or shipping notifications.

Bulk communications

Send to communities of millions, including notifications and announcements.