What is Wi-Fi Data Analytics?
Wi-Fi Data Analytics leverages mobile device data captured to enrich analysis of customer behavior / store activity. Via strategically-located Wi-Fi Access Points that scans and captures device MAC ID, date, time, device type, etc.
Wi-Fi data are ingested in the data lake in near real-time for reporting and advanced analytics.
Wi-Fi data are then aggregated and joined with other datasets (i.e. POS data) for richer analysis and customer insights.
- Store Foot Traffic (foot fall) Analysis
- Customer Convergence (heat map) Analysis
- Return Customer / Loyalty Analysis
- Customer Demographics (social media opt-in) Analysis
- Webrooming/Showrooming Activity Analysis
- Cross-Sell / Up-Sell Product Recommendation
- Personalized Push Notification Offers
The Info Alchemy Advantage.
Since 2001, Info Alchemy has been implementing data warehousing and business intelligence projects across South East Asia. With hundreds of successful DW/BI projects and services engagements, Info Alchemy leverages its wealth of experience, best practices methodology and in-depth expertise in Microsoft’s Data Platform and Advanced Analytics Solutions.
We work on your most complex BI requirements to deliver a quick-win and ensure a quick return on your Power BI investment.
With our unique approach, we work closely with your team to gain a deep understanding of your requirements and business objectives. This ensures that we deploy the right architecture, design appropriate data models and create report templates tailored-fit to your needs. Power BI Quickstart helps you maximize the value of your Power BI investment. Contact us for details.