What is Wi-Fi Data Analytics?

Wi-Fi Data Analytics leverages mobile device data captured to enrich analysis of customer behavior / store activity. Via strategically-located Wi-Fi Access Points that scans and captures device MAC ID, date, time, device type, etc.

Wi-Fi data are ingested in the data lake in near real-time for reporting and advanced analytics.

Wi-Fi data are then aggregated and joined with other datasets (i.e. POS data) for richer analysis and customer insights.

  • Store Foot Traffic (foot fall) Analysis
  • Customer Convergence (heat map) Analysis
  • Return Customer / Loyalty Analysis
  • Customer Demographics (social media opt-in) Analysis
  • Webrooming/Showrooming Activity Analysis
  • Cross-Sell / Up-Sell Product Recommendation
  • Personalized Push Notification Offers

The Info Alchemy Advantage.

Since 2001, Info Alchemy has been implementing data warehousing and business intelligence projects across South East Asia. With hundreds of successful DW/BI projects and services engagements, Info Alchemy leverages its wealth of experience, best practices methodology and in-depth expertise in Microsoft’s Data Platform and Advanced Analytics Solutions.

We work on your most complex BI requirements to deliver a quick-win and ensure a quick return on your Power BI investment.
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